Privacy Policy
Effective Date: August 7, 2026
Last Updated: August 7, 2026
Dragonfire Forge Co., LLC, referred to in this Privacy Policy as “Dragonfire Forge,” “we,” “us,” or “our,” respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
Our website, connected storefronts, forms, and related online services are collectively referred to as the “Services.”
Some product catalogs, shopping tools, checkout pages, payment services, or other website features may be hosted or operated by third-party service providers or manufacturing partners. This Privacy Policy applies to personal information controlled by Dragonfire Forge. A third party’s privacy policy may also apply when that party collects information directly from you.
1. Personal Information We Collect
The information we collect depends on how you interact with us.
Information You Provide
We may collect:
Contact and identifying information, such as your name, email address, telephone number, billing address, shipping address, and account username.
Order and commercial information, such as products viewed or purchased, shopping-cart contents, order history, returns, exchanges, warranties, repair information, engraving requests, ring sizes, jewelry preferences, and custom-design specifications.
Payment and transaction information, such as billing details, transaction amount, payment method, transaction status, and limited payment-card information. Full payment-card information may be collected directly by our payment processor rather than Dragonfire Forge.
Account information, such as login credentials and account preferences when account functionality is available.
Custom-work and communication content, such as messages, photographs, drawings, design files, stone or jewelry information, repair descriptions, appraisal documents, engraving text, reviews, and other materials you submit.
Marketing preferences, such as whether you have agreed to receive promotional emails or other communications.
Information Collected Automatically
When you use the Services, we and our service providers may automatically collect:
Information Received from Other Sources
We may receive information from:
2. How We Use Personal Information
We may use personal information to:
We do not use personal information for a materially different, unrelated, or incompatible purpose without providing appropriate notice or obtaining consent when required.
3. Cookies and Similar Technologies
The Services may use cookies, local storage, pixels, tags, and similar technologies.
These technologies may include:
Essential technologies, which support website security, navigation, shopping carts, checkout, account access, and other necessary functionality.
Preference technologies, which remember selections and website settings.
Analytics technologies, which help us understand website traffic, performance, errors, and how visitors interact with the Services.
Advertising technologies, which may be used only when enabled and disclosed through appropriate privacy controls.
You may be able to manage cookies through your browser settings or a cookie-preference tool displayed on the website. Blocking essential cookies may prevent certain website features from functioning correctly.
Do Not Track and Privacy Preference Signals
Because there is no universally accepted technical standard for browser-based “Do Not Track” signals, the Services may not respond to traditional Do Not Track settings.
Where required by applicable law and supported by our website systems, we will treat a recognized opt-out preference signal, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information or its use for targeted advertising.
Third-party hosting, e-commerce, analytics, payment, or embedded-content providers may collect information about your activities over time or across different websites when their technologies are enabled. Their collection and use of information are governed by their own privacy notices.
4. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
Service Providers and Contractors
We may provide information to businesses that perform services for us, including:
These providers receive information needed to perform their services.
Manufacturing and Fulfillment Partners
We may disclose order details, product selections, measurements, design specifications, engraving text, shipping information, and related information to jewelry manufacturers, stone suppliers, designers, craftspeople, or fulfillment partners when necessary to complete an order or requested service.
Legal, Safety, and Compliance Disclosures
We may disclose information when reasonably necessary to:
Business Transactions
Information may be disclosed as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, subject to appropriate confidentiality and legal requirements.
At Your Direction
We may disclose information to another person or business when you direct us to do so or provide consent.
5. Sale and Targeted Advertising
Dragonfire Forge does not sell personal information for money.
As of the effective date of this Privacy Policy, Dragonfire Forge also does not knowingly:
Ordinary disclosures to payment processors, shipping providers, manufacturers, website hosts, and other service providers that help us complete a transaction or operate our business are not intended as sales of personal information.
We will update this Privacy Policy and provide any required opt-out mechanism before materially changing these practices.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The criteria used to determine retention periods include:
Account and contact information: Retained while an account or customer relationship remains active and for a reasonable period afterward to address inquiries, disputes, fraud, or legal obligations.
Order and transaction records: Retained for periods necessary to complete transactions and satisfy tax, accounting, warranty, chargeback, fraud-prevention, recordkeeping, and legal requirements.
Custom-design, repair, and service records: Retained as necessary to complete the project, provide customer service, support warranties or future repairs, document customer approval, protect intellectual property, and resolve disputes.
Communications: Retained for as long as reasonably necessary to respond to the communication, maintain customer-service records, and protect legal rights.
Marketing information: Retained until you unsubscribe or we discontinue the relevant program. We may retain limited suppression information to ensure that an unsubscribe request continues to be honored.
Website and security data: Retained according to the configuration of our website systems and for periods reasonably necessary for analytics, troubleshooting, fraud prevention, cybersecurity, and legal compliance.
When information is no longer reasonably necessary, we may delete it, anonymize it, or securely isolate it until deletion is practical.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, loss, misuse, or disclosure.
No website, electronic communication, payment system, or method of storage can be guaranteed to be completely secure. You are responsible for protecting your account credentials and notifying us if you suspect unauthorized access to your account or communications.
8. Your Privacy Rights
Depending on your state of residence and applicable law, you may have the right to:
These rights may be subject to exceptions. For example, we may retain information needed to complete a transaction, comply with law, prevent fraud, maintain security, honor warranties, resolve disputes, or establish legal rights.
Submitting a Request
Submit a privacy request by emailing:
Use a subject line such as:
Create or activate this email address before publishing this policy. An existing monitored customer-service address may be substituted.
We may request information reasonably necessary to verify your identity, such as your name, email address, shipping address, order number, or details concerning your interaction with us. Information submitted for verification will be used for that purpose and for maintaining legally required request records.
We will respond within the period required by applicable law. When permitted, we may extend the response period and will notify you of the reason for the extension.
Authorized Agents
Where applicable law permits, an authorized agent may submit a request on your behalf. We may require proof that you authorized the agent and may also ask you to verify your identity directly.
Appeals
To appeal a decision concerning a privacy request, reply to our decision or email the address above with the subject line “Privacy Appeal.” Include enough information for us to identify the original request and explain why you believe the decision should be reconsidered.
9. Marketing Communications
You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.
Even after unsubscribing from promotional messages, we may continue sending non-promotional communications concerning orders, payments, security, warranties, repairs, account activity, or other transactions.
10. Children’s Privacy
The Services are intended for a general audience and are not directed to children under 13 years of age.
We do not knowingly collect personal information online from children under 13. A parent or legal guardian who believes a child has provided personal information may contact us at info@dragonfireforgeco.com to request review or deletion.
Persons who have not reached the age of majority in their jurisdiction should use the Services only with the involvement of a parent or legal guardian.
11. Third-Party Websites and Services
The Services may contain links to or integrations with third-party websites, product catalogs, social-media platforms, payment services, or online storefronts.
Dragonfire Forge does not control the privacy or security practices of independent third parties. Review the privacy notice presented by the applicable third party before providing information directly to it.
12. Additional U.S. State Privacy Disclosures
During the preceding 12 months, we may have collected the following categories of personal information:
We may have disclosed these categories for operational or business purposes to website and e-commerce providers, payment processors, manufacturers, fulfillment partners, shipping providers, information-technology providers, analytics providers, professional advisers, and governmental authorities as described in this Privacy Policy.
We do not knowingly use sensitive personal information to infer characteristics about an individual. Sensitive information is used only as reasonably necessary to provide requested goods or services, process transactions, maintain security, prevent fraud, comply with law, or protect legal rights.
13. International Visitors
Dragonfire Forge is based in the United States. Information submitted through the Services may be processed and stored in the United States or other locations where our service providers operate.
Privacy and data-protection laws in those locations may differ from the laws of your jurisdiction.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our Services, technology, business practices, service providers, or legal obligations.
The updated policy will be posted on the website with a revised “Last Updated” date. When appropriate, we may provide additional notice through the website, by email, or through another reasonable method.
Continued use of the Services after an updated policy becomes effective is subject to the updated policy, except where applicable law requires additional notice or consent.
15. Contact Us
Questions, concerns, and privacy requests may be directed to
Dragonfire Forge Co., LLC
Attn: Privacy
Email: info@dragonfireforgeco.com
Dragonfire Forge LLC
Copyright © 2026 Dragonfire Forge LLC - All Rights Reserved.
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